Book marketing is an ongoing process that involves both the publisher and the author. For some time, Living Waters has been investigating various ways to achieve higher sales. With the recent rash of bookstore closings, we've realized that it is important to offer readers a wider selection of reading choices in a wider array of venues.
Over the next few months, we're going to focus on re-releasing many of our backlist titles in electronic format. For many of our authors, this may mean a sharp increase in sales volume. It will also provide more convenience for readers. I guess you could say that Living Waters is going green.
Keep watch on this blog for more updates about the company and our efforts to make our authors successful and our readers happy.
Lensey Hayes, President
Living Waters Publishing Company