Friday, July 11, 2008

The Importance of Sales

For those who have been keeping up with the Amazon issue, you may already be aware of the lawsuit pending against them, and the fact that SPAN has officially said that they do support the lawsuit. has never been a major source of sales for most of our titles, though we do get some sales through them. However, we don't want to minimize the importance of in sales. Even with many of the customers who purchase at our online store, about 1/3 of them browsed Amazon first. That says a lot.

Here are the official Living Waters figures:

Online vs. Bookstore Sales

Online sales ~ 70%
Bookstore sales ~ 20%
Other sources ~ 10%

Online Retailers

Living Waters store ~ 55%
Borders ~ 25%
Amazon ~ 10%
Powell's ~ 5%
Other stores ~ 5%

We will keep these statistics updated as changes develop. Keep a check on this blog.

No comments: